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What are Tactical Flashlights?

Posted by on Aug 28, 2016

We all know what an ordinary flashlight is for. We basically grew up having one in our own homes, mostly the plastic type with removable batteries. This leads us to the question: what is a tactical flashlight and how is it different from the ordinary flashlights and Top Tactical Flashlights that we all know?

top tactical flashlights

 

Tactical flashlights are manufactured for high-standard military-grade or professional use. Unlike your ordinary plastic halogen flashlight that gives off a short-range and foggy light, tactical flashlights are made of professional-grade materials and by military-level production to create a long-range light that is way brighter than your ordinary flashlight.

 

Standard flashlightsaremade for emergencies,such asminor power interruptions. Meanwhile, tactical flashlights are built for warfare, police operations, camping and hunting trips. This is because of their efficiency, which allows them to emit very bright light for a much longer time.

 

If you haven’t seen one, imagine your ordinary plastic halogen flashlight built with aircraft-grade aluminum construction and long-standingLED bulbs with adjustable light streams that could emit very bright light, plus an overall macho military durability that is meant to withstand combat situations. This high-power type of flashlight is commonly used by military personnel, police and security officers, hunters, fire personnel and outdoor campers.

 

Given that tactical flashlights are built for combat situations, the very thing that distinguishes it from your average garage flashlight is the brightness. It usually emits about 1000 to 2000 lumens, though some may go even higher than that. Unlike your average flashlight, the bulbs are built to last for a very, very long time. Since these flashlights come with LED bulbs, they can last for about five years of non-stop use. What’s more is that LED is virtually unbreakable.

 

Another popular feature of tactical flashlights is that they can also be used for self-defense. Because it emits very high amount of light, it can temporarily blind an attacker. Furthermore, they can withstand certain degrees of impact, and can be used as a weapon, though it is unadvisable.

 

Manufacturers have designed tactical flashlights to be very handy so it can be carried everyday for personal security purposes, although you can also choose from a variety of sizes and designs. The sizes range from relatively large ones to the small, keychain type. However, you must also consider that the size of the tactical flashlight should be large enough to accommodate adequate amount of lumens in the LED for you to be able to use it for self-defence– the higher the lumen, the higher your chance of fighting off an attacker.

 

As to power source, there are tactical flashlights with replaceable batteries and there are also those that are rechargeable. It all depends on your preference. Those that have replaceable batteries are generally cheaper than the rechargeable ones, but the latter should help you save more money in the long run.

 

With regards to design, the types of tactical flashlights vary according to features. For police and security purposes, there is a specific design for the job while a survival-type is designed for campers, hunters and outdoor enthusiasts. You basically have a lot of options and it all depends on your preference and the purpose of your tactical flashlight.

 

Tactical flashlights have been around for quite some time now and yet the demand for the product is still high. Different models keep coming out in the market and reading reviews on different types of the product can be helpful. A top-rated model may be a great option but it all comes down to the balance of the features and your personal needs.

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What is Influencer Marketing?

Posted by on Aug 23, 2016

Over the last decade, social networks have brought remarkable transformations to our day to day life. Rise of social media across the globe have revolutionized the way we communicate and share information. Not just the personal lives, but social networking applications have made their way into the business world. Marketing through the social media channels is the new trend and every business organization is jumping into this bandwagon. Influencer marketing revolves around the surging popularity of such social media channels. Before we delve into the details of this innovative marketing strategy, let us find out what an influencer is.

A person who is an industry expert and is respected for his opinion is known as an influencer. More than that, they are active online and have a number of followers. It can be a celebrity, journalist, bloggers or analyst with an in-depth expertise and credibility on subject matter. When these respected individuals post anything about niche subject matters, then it will be followed by a huge number of people. It can even influence the purchase decisions of many customers. And that is why business organizations need to incorporate influencer marketing techniques to their marketing mix. Platforms like Facebook, Twitter, Instagram and YouTube have led to the increasing popularity of new generation influencers. A large number of people have amassed huge followers by uploading informative videos, online tutorials, easy hacks and more. When you hire the professional services of a reliable Influencer Marketing Agency, they will help you out in connecting with your targeted audience by doing all the work for you.

What are the major benefits of launching an influencer marketing campaign for your business? The primary advantage is its effectiveness.

Word of mouth recommendations are the best marketing tool for any business at any point of time. Influencer marketing is a type of digital word of mouth recommendation. So it can leave a great impact over the targeted audience. A blogger outreach tool and other techniques used by the influencers can grab the attention of your intended customer base easily. An increase in the search engine rankings is another important benefit. Building your brand through innovative brand management techniques and social media optimization strategies can increase the online visibility of your website. Last but not the least, influencer marketing method is trackable and targetable. Digital marketing techniques let you keep track of the activities and retrieve valuable insights about your advertising performance. These are only some of the major advantages of the influencer marketing method. But make it a point to find the right influencer in order to avail successful results.

 

Going Global With Influencer Marketing

While your seventh grade classmate’s frame of reference may only have reached as far as the local shopping mall, today’s global economy calls for a different approach. After all, we now have access to products and services from around the world. And while global influencers still have value at the local level, they also have the ability to reach a broader audience of like-interested people from very different backgrounds. Applying global influencer strategies, however, involves extra logical, technical and logistical factors.

One of the biggest obstacles to implementing global influence strategies involves finding your global influencers. First and foremost are the intertwined issue of language and culture — particularly when translation enters the mix. Fluency is one thing, but the ability to acknowledge the nuances and intricacies of language supersedes basic auto-translation services. Meanwhile, Google searches and AdWords are necessary when it comes to identifying reputable, relevant thought leaders within your target foreign market. Sites like Klout can also help you hone in on potential influencers with appropriate authority.

The next step? Determining a prospective global influencer’s willingness to share and engage with their followers. In other words, expertise is only part of the equation: amplification is another critical component. Conversely, lack of engaged followers will shut down your efforts before they even get started.
Ultimately, while amping up your influencer marketing efforts to a global level can be both complex and challenging, the potential payoffs are huge. In broadening your influencer strategies on the global stage in a targeted yet resonant way, you stand to exponentially increase both your business and brand. Having a reputable translation partner with a strong global footprint is a big step in the right direction.

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