What is Influencer Marketing?
Over the last decade, social networks have brought remarkable transformations to our day to day life. Rise of social media across the globe have revolutionized the way we communicate and share information. Not just the personal lives, but social networking applications have made their way into the business world. Marketing through the social media channels is the new trend and every business organization is jumping into this bandwagon. Influencer marketing revolves around the surging popularity of such social media channels. Before we delve into the details of this innovative marketing strategy, let us find out what an influencer is.
A person who is an industry expert and is respected for his opinion is known as an influencer. More than that, they are active online and have a number of followers. It can be a celebrity, journalist, bloggers or analyst with an in-depth expertise and credibility on subject matter. When these respected individuals post anything about niche subject matters, then it will be followed by a huge number of people. It can even influence the purchase decisions of many customers. And that is why business organizations need to incorporate influencer marketing techniques to their marketing mix. Platforms like Facebook, Twitter, Instagram and YouTube have led to the increasing popularity of new generation influencers. A large number of people have amassed huge followers by uploading informative videos, online tutorials, easy hacks and more. When you hire the professional services of a reliable Influencer Marketing Agency, they will help you out in connecting with your targeted audience by doing all the work for you.
What are the major benefits of launching an influencer marketing campaign for your business? The primary advantage is its effectiveness.
Word of mouth recommendations are the best marketing tool for any business at any point of time. Influencer marketing is a type of digital word of mouth recommendation. So it can leave a great impact over the targeted audience. A blogger outreach tool and other techniques used by the influencers can grab the attention of your intended customer base easily. An increase in the search engine rankings is another important benefit. Building your brand through innovative brand management techniques and social media optimization strategies can increase the online visibility of your website. Last but not the least, influencer marketing method is trackable and targetable. Digital marketing techniques let you keep track of the activities and retrieve valuable insights about your advertising performance. These are only some of the major advantages of the influencer marketing method. But make it a point to find the right influencer in order to avail successful results.
Going Global With Influencer Marketing
While your seventh grade classmate’s frame of reference may only have reached as far as the local shopping mall, today’s global economy calls for a different approach. After all, we now have access to products and services from around the world. And while global influencers still have value at the local level, they also have the ability to reach a broader audience of like-interested people from very different backgrounds. Applying global influencer strategies, however, involves extra logical, technical and logistical factors.
One of the biggest obstacles to implementing global influence strategies involves finding your global influencers. First and foremost are the intertwined issue of language and culture — particularly when translation enters the mix. Fluency is one thing, but the ability to acknowledge the nuances and intricacies of language supersedes basic auto-translation services. Meanwhile, Google searches and AdWords are necessary when it comes to identifying reputable, relevant thought leaders within your target foreign market. Sites like Klout can also help you hone in on potential influencers with appropriate authority.
The next step? Determining a prospective global influencer’s willingness to share and engage with their followers. In other words, expertise is only part of the equation: amplification is another critical component. Conversely, lack of engaged followers will shut down your efforts before they even get started.
Ultimately, while amping up your influencer marketing efforts to a global level can be both complex and challenging, the potential payoffs are huge. In broadening your influencer strategies on the global stage in a targeted yet resonant way, you stand to exponentially increase both your business and brand. Having a reputable translation partner with a strong global footprint is a big step in the right direction.